
PeckS
Client
PeckS
Year
2024
Role
Founding Designer, Product Designer
Tools
Figma
Mobile App, Web App, Web3, Crypto,
What is PeckS?
PeckS is a Web3 meme‑coin ecosystem built into a Telegram Mini App, designed to make trading and community engagement simple and gamified. PeckS is the meme coin for traders and content creators on Telegram and TikTok, inspired by the iconic woodpecker that persistently taps away at trees.
My Role
I was the founding product designer for PeckS, responsible for shaping the platform from concept to launch. I teamed up with an Art Designer and led the end‑to‑end design of the Telegram Mini App, working closely with the Marketing team and Web3 developers to build a cohesive trading and gamification experience for the PECKS community.
CONTEXT
Trading platforms lack exciting
The trading community on Telegram and TikTok has grown exponentially over the years, yet data related to user activity, trading performance, and community engagement is siloed and disconnected.

RESEARCH
We Found the Market Opportunity
TikTok has over 1 billion users globally,
while Telegram boasts over 700 million users

Meme Coin Market
The meme coin market has exploded in recent years,
with tokens like DOGE and SHIB gaining mainstream attention.

SocialFi and Gamification Trends
By combining SocialFi and gamification,
PECKS is poised to capitalize on growing trends in decentralized finance
and interactive online experiences, creating a vibrant, sticky user base.
DEFINE
Telegram Mini App Integration
By leveraging the familiar environments of Telegram and TikTok, PECKS significantly lowers the barrier to entry while providing real-world value to users in the form of token rewards and trading tools.


Token Flow and User Rewards
Airdrops
PECKS will airdrop tokens to Telegram OGs and TikTok traders
based on their engagement levels.

Burn Mechanism
A portion of tokens from transactions and trades will be burned,
ensuring long-term sustainability.

Early Adopter Incentives
Additional tokens and NFTs will be awarded to early community members
who help promote PECKS.
SOLUTION
TikTok Incentive Model
To celebrate TikTok’s 8th anniversary,
traders who have TikTok accounts will be eligible for a special airdrop


First Version of PeckS
To translate our research insights into a structured design direction,
I created the first version of design system and UI screens.

At this stage, the goal wasn’t perfection, it was learning.
This version helped us uncover usability issues, refine the value proposition,
and shape the direction of the next releases.
2nd Version of PeckS
I was responsible for researching and identifying the key challenges new traders face, designing effective solutions for each, and integrating them into the final product. The goal was to build a SaaS platform that attracts and engages more users.
At the time, the product had a user base of only about 55,000.
Version 2 expanded the mini‑app with a richer feature set
Introducing a minigame, daily check‑ins,
mission tasks to earn PECKS coins, and new sections for events and trading signals.
After identifying that the existing interface was outdated
and difficult for new users to navigate.
I decided to redesign the entire experience for PeckS

3rd Version of PeckS
Focusing on simplicity, clarity, and a clean modern aesthetic.
This final version significantly improved usability
and helped grow the platform to more than 120,000 users.


PeckS Experience
PeckS Games
VALIDATION
Website Application
In addition to the mobile app, I designed a complete website version that mirrors all core features.
The goal was to deliver the same functionality with a layout and interaction model tailored for desktop users.
REFLECTION
Summary and reflection
Throughout this project, I guided PECKS from an early prototype into a fully realized multi‑platform product. Each version played a distinct role in shaping the final experience. By simplifying the interface, refining the user journey, and introducing meaningful interactions, the product grew from roughly 55,000 users to more than 120,000. PeckS is one of my favourite product during my role as a UX/UI designer in Vietnam
