PeckS

Client

PeckS

Year

2024

Role

Founding Designer, Product Designer

Tools

Figma

Mobile App, Web App, Web3, Crypto,

Mobile App
Web App

ScrollTarget

JUMP TO SOLUTION

What is PeckS?

PeckS is a Web3 meme‑coin ecosystem built into a Telegram Mini App, designed to make trading and community engagement simple and gamified. PeckS is the meme coin for traders and content creators on Telegram and TikTok, inspired by the iconic woodpecker that persistently taps away at trees.

My Role

I was the founding product designer for PeckS, responsible for shaping the platform from concept to launch. I teamed up with an Art Designer and led the end‑to‑end design of the Telegram Mini App, working closely with the Marketing team and Web3 developers to build a cohesive trading and gamification experience for the PECKS community.

CONTEXT

Trading platforms lack exciting

The trading community on Telegram and TikTok has grown exponentially over the years, yet data related to user activity, trading performance, and community engagement is siloed and disconnected.

RESEARCH

We Found the Market Opportunity
TikTok has over 1 billion users globally,
while Telegram boasts over 700 million users


Meme Coin Market

The meme coin market has exploded in recent years,
with tokens like DOGE and SHIB gaining mainstream attention.

SocialFi and Gamification Trends

By combining SocialFi and gamification,
PECKS is poised to capitalize on growing trends in decentralized finance
and interactive online experiences, creating a vibrant, sticky user base.

DEFINE

Telegram Mini App Integration

By leveraging the familiar environments of Telegram and TikTok, PECKS significantly lowers the barrier to entry while providing real-world value to users in the form of token rewards and trading tools.



Token Flow and User Rewards

Airdrops

PECKS will airdrop tokens to Telegram OGs and TikTok traders
based on their engagement levels.

Burn Mechanism

A portion of tokens from transactions and trades will be burned,
ensuring long-term sustainability.

Early Adopter Incentives

Additional tokens and NFTs will be awarded to early community members
who help promote PECKS.

SOLUTION

TikTok Incentive Model

To celebrate TikTok’s 8th anniversary,
traders who have TikTok accounts will be eligible for a special airdrop

First Version of PeckS

To translate our research insights into a structured design direction,
I created the first version of design system and UI screens.

At this stage, the goal wasn’t perfection, it was learning.
This version helped us uncover usability issues, refine the value proposition,
and shape the direction of the next releases.


2nd Version of PeckS

I was responsible for researching and identifying the key challenges new traders face, designing effective solutions for each, and integrating them into the final product. The goal was to build a SaaS platform that attracts and engages more users.

At the time, the product had a user base of only about 55,000.

Version 2 expanded the mini‑app with a richer feature set

Introducing a minigame, daily check‑ins,
mission tasks to earn PECKS coins, and new sections for events and trading signals.


After identifying that the existing interface was outdated
and difficult for new users to navigate.
I decided to redesign the entire experience for PeckS


3rd Version of PeckS

Focusing on simplicity, clarity, and a clean modern aesthetic.

This final version significantly improved usability
and helped grow the platform to more than 120,000 users.

PeckS Experience

PeckS Games


VALIDATION

Website Application

In addition to the mobile app, I designed a complete website version that mirrors all core features.
The goal was to deliver the same functionality with a layout and interaction model tailored for desktop users.

REFLECTION

Summary and reflection

Throughout this project, I guided PECKS from an early prototype into a fully realized multi‑platform product. Each version played a distinct role in shaping the final experience. By simplifying the interface, refining the user journey, and introducing meaningful interactions, the product grew from roughly 55,000 users to more than 120,000. PeckS is one of my favourite product during my role as a UX/UI designer in Vietnam

Pause a sec

Vibe

Build

Create

with me

Open the menu, press play and enjoy my jam ;)

Quan's iPod
All Songs

QUAN

Pause a sec

Vibe

Build

Create

with me

Open the menu, press play and enjoy my jam ;)

Quan's iPod
All Songs

QUAN

Pause a sec

Vibe

Build

Create

with me

Open the menu, press play and enjoy my jam ;)

Quan's iPod
All Songs

QUAN

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